Your unfair
advantage in growth.
I help businesses break through. I built and scaled products used by billions at Instagram and Google, and today I run my own company. Now I am your whole growth team in one person: strategy, product, ads, and content that ships. No agency overhead, no committees, no junior bench. Just the senior operator, all-in on your growth.
At Instagram I conceived and shipped Notes, now in front of hundreds of millions. Across Instagram and Google I led product and growth on apps used by billions. Before that, I was on the small team at Dropcam that sold to Google for $555M. Today I run my own company, so I still own every dollar, every ad, and every line of copy. Few people have built zero-to-one, scaled at a billion users, and carried a P&L alone. I have done all three.
Growth is not a channel. It is a system. I work the whole loop.
HOW I THINKProduct
Blank page to shipped. I have launched new consumer products at Instagram and Google, not just added features.
Growth & experiments
Acquisition, activation, retention. I find the lever and the test that proves it, then make it compound.
Paid acquisition & ads
Meta and Instagram ads end to end: creative, targeting, conversion tracking, and optimization that converts.
Organic social & content
Hands-on, not just strategic. I make social that breaks through, with recent posts going viral in days.
Built for owners who need to grow, and want a senior operator who actually does the work.
Whether you are scaling a local business or a venture-backed product, you get the same thing: one person who owns strategy through execution and moves fast.
Let's build your
unfair advantage.
Tell me what you are trying to grow. I will tell you straight whether I am the right person to help.