Oak & Iron
I ran the full growth loop for Oak & Iron, a local strength gym: $1 trial funnels to fill the top, lead reactivation drips to win back the ones who stalled, and Meta ads wired to real conversion tracking so nothing runs blind. Big-tech growth discipline, on a local budget.
Big-tech growth, local budget.
Most local businesses run ads blind and let leads go cold. Oak & Iron runs like a growth team. A low-friction $1 trial gets people in the door, conversion tracking tells the ads which spend actually creates members, and automated reactivation drips keep working on the leads that did not convert the first time. Nothing gets wasted.
$1 trial funnel
A low-risk offer that turns ad clicks into people who actually walk in.
Real conversion tracking
Server-side events tell Meta which spend creates members, not just leads.
Reactivation drips
Automated follow-up that quietly wins back stalled and lapsed leads.
Owner economics
Every decision judged on cost per member and retention, not vanity metrics.
Grow a local business like a tech company.
Tracked funnels, honest numbers, and follow-up that never sleeps.